Marketing Data and Analytics

The threat of cyber threats, which are pervasive in the digital world, is growing at an unheard-of rate. Effective online reputation management strategies that act as a defense against the onslaught of cyber hazards have to be introduced in response to the emergence of such potent cyber threats. Admittedly, a fascinating academic study can be found when these two distinct but intertwined realms collide. ...........................

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The protection of personal information is another aspect of reputation management that academics emphasize. Personal information falling into the wrong hands frequently results in cyber threats. The likelihood of such information being revealed significantly decreases when one controls their digital footprint. Identity theft among institutions that carefully managed their information has significantly decreased, according to a recent empirical study. ...........................

The academic investigation into this area is far from over, though. Every method used in online reputation management must undergo a crucial risk-benefit analysis, which is urgently necessary. The problem is made worse by some techniques ' propensity to unintentionally violate moral principles, particularly when it comes to privacy and surveillance. ..........................................

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