A Comparative Analysis Of Multi-Platform Digital Media Buying

The availability of spaces where advertisements may be strategically placed to provide maximum visibility for specific consumer goods and services has exponentially increased in recent years due to the proliferation of media platforms, particularly digital ones. Thus, the traditional demarcation lines of media buying practices have been reconfigured as a result of this emergence. Therefore, a kaleidoscope of platforms is encapsulated by the complex landscape of media purchasing, necessitating elaborative comparative analysis of multi-platform digital media buying. The distinct or related nuances that permeate these media purchasing platforms can be decoded using this comparative study. ...........................

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