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The growing use of social media in the health industry is an intriguing finding. Platforms like Twitter and Facebook act as a conduit for organizations promoting health care services to communicate with patients, share pertinent information, and highlight medical advancements. In addition to this, social media makes it possible to monitor patient needs and feedback in real-time, which improves service quality. ...........................................
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The consumer's perception of the value of a product in relation to the substitute modules provided by fierce competitors is the main focus of product positioning, an important aspect of marketing strategy. An unmatched understanding of the dynamic market landscape is provided by the theoretical extrapolation of perceptible data obtained from market settings through marketing analytics.
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