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An Analytical Study on the Effectiveness of Digital Advertising Strategy in Influencing Consumer Behavior

Dec 28th 2023, 12:11 am
Posted by shannasanf
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However, reading about the results of digital advertising should n't be restricted to impulse shopping. The ability of the digital platform to clearly communicate a company's ethos, which is based on already-existing scientific literature, can foster consumer trust and promote brand loyalty. Chen et al.'s study was conducted. ( 2018 ), which was conducted in the automotive sector, discovered a link between increased consumer trust and transparent, consistent brand value presentations through digital advertising. ..........................................

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Academic research has historically been disseminated through conferences, seminars, and journal publications that have permeated this digital landscape. However, the development of digital platforms, particularly social media, has exponentially increased its capabilities. By connecting with a diverse group of audiences, these platforms have made it possible for academic research output to go beyond conventional communication channels. ...........................

A multifaceted SEO strategy that takes into account distinct mobile usage patterns is required due to the propensity for a variety of access mediums, different user intent, and various user behaviors. Implementing responsive web designs that harmonize content layout across a variety of screen sizes without sacrificing legibility or navigability makes it worthwhile to align web design elements with mobile devices. Additionally, a user's website experience is significantly influenced by the speed at which their mobile device loads, with research demonstrating that delayed page load times frequently cause users to abandon websites. Academics must therefore aim to determine page load times. ..........................................

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The effectiveness of academic dissemination can be negatively impacted by Read the Full Piece of writing careful adoption of mobile SEO strategies, according to emerging evidence.

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digital marketing trends(29), digital branding(22), google adsense(17)

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